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An evoked set serve as the brands which usually comes to the mind, when a consumer is in need of a product or service.

  • The term that explains the collection of alternatives a consumer that is been considered  when making a decision is regarded as evoked set .

  • An evoked set serve as the brands which usually comes to the mind, when a consumer is in need of a product or service.

Therefore, evoked set is the correct term.

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